Worldwide Commercial Marketer, Advertiser Education – Ad Platforms

Summary

Posted: Jan 29, 2025

Weekly Hours: 40

Role Number:200588777

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports creators, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put customers first while helping businesses grow. Our technology makes advertising possible on Apple apps and services. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

Do you love to create and market engaging ways for people to learn about an online product or service? We’re looking for an experienced B2B marketer to oversee advertiser education for Apple Ads. You’ll serve a critical role on our Worldwide Commercial Marketing team. We focus on generating more demand for Apple Search Ads, and enhancing how new customers get started when they create app promotion campaigns. You’ll oversee Apple Search Ads Certification – our online course that inspires people to take their app marketing skills to a new level. You’ll be responsible to launch new ways to make the experience even more impactful. You’ll also lead transformative work to evolve Certification and make it a community where people can connect and refresh their skills over time. Beyond Certification, you’ll partner with other marketers to educate customers through other marketing programs and sales channels. – Lead and continually optimize all facets of our advertiser education initiatives in partnership with other marketers, writers, designers, and engineers. – Collaborate across teams, inside and outside of Apple, to champion new ways to improve how our customers learn about best practices. – Enhance the quality of our educational efforts by sharing user engagement findings, along with recommendations. – Ensure consistency in our tone and approach across all education marketing deliverables — which include online lessons, email communications, and sales enablement materials. – Proactively explore the competitive landscape to determine if there’s learning to share, and if we should build into our own initiatives. If this sounds like you, and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d love to hear from you!

Minimum Qualifications

• 10+ years as a B2B marketer in the tech or digital advertising industry
• Experience leading the strategic development and marketing of an educational program
• Significant experience delivering educational content across numerous marketing communication channels

Preferred Qualifications

• Extraordinary written and verbal communication that’s thoughtful and encourages deeper collaboration
• Excellent organizational, multi-tasking, and project management abilities
• Track record of building strong working relationships with learning providers, technical teams, and creative teams or agencies
• Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs
• Consistent track record of being an effective cross-functional collaborator
• Embraces data and insights to inform decision making
• Possess unquestionable personal code of ethics and integrity