Worldwide Education Marketing Manager

Summary

Posted: Jan 31, 2025

Role Number:200588954

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. We are seeking a dynamic Worldwide Education Marketing Manager to lead strategic marketing initiatives that elevate Apple’s EDU and Retail value proposition. The ideal candidate will have a deep understanding of the global education landscape, and will work closely with cross-functional teams, including product, sales, and regional marketing teams, to develop and implement coordinated marketing strategies that drive engagement and growth across diverse regions.

Description

As the Worldwide Marketing lead for Education, you will drive strategies that ensure always-on marketing support for Education at Apple Retail – across apple.com (http://apple.com/), the Apple Store online, in the Apple Store app, and in over 500 stores globally. Responsibilities: – Develop and handle innovative marketing related campaigns that drive traffic, engagement and purchase consideration within the Education segment. – Collaborate with teams across Apple in Product Marketing, Commercial Programs and more to align on plans and key moments; partner with geo marketing leads and digital marketing specialists passionate about SEO, Paid Search, Performance Partners and other Demand Generation programs to drive engagement, traffic and purchase consideration across international markets. – Lead and allocate paid media marketing budgets effectively, ensuring resources are spent efficiently to reach the right audiences in the most effective and efficient way. – Identify and build learning agendas to continually optimize approach. – Define and handle marketing critical metrics, supervising performance in key markets and adjusting strategies as needed to optimize results.

Minimum Qualifications

• 7+ years of work experience
• 2 years of work directly in education marketing, preferably in a global or international context; strong understanding of the Higher Education market

Preferred Qualifications

• 10+ years experience, 7+ years directly in education marketing, preferably in a global or international context; strong understanding of the Higher Education market.
• Proven experience managing cross-functional teams and implementing marketing related campaigns in diverse global markets.
• Experience working with product marketing, creative and communications teams to develop engaging content that spans multiple media types, digital and physical, for external and internal use (including but not limited to: email, web and app-based merchandising, push notifications, paid media, video, influencer marketing, employee communications and releases to the press).
• Extraordinary storyteller with excellent written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders of all levels.
• Able to analyze data and identify performance trends that advise marketing strategies and new tactics.
• Expertise in solving problems and delivering results through negotiation, tact and subtlety.
• Proven experience leading, managing and measuring large-scale marketing initiatives.
• Experienced in developing clear, concise marketing and creative briefs.
• Able to connect dots between information, different work streams, and key partners to advise the work.

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.