Sr Specialist, Brand Development & Integration

Job Summary:

The role of Disney’s Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives, and campaigns to both protect and grow our brands and key franchises. 

The Sr Specialist, Brand Development & Integration will play a critical role in driving the execution of our enterprise-wide YouTube initiative.  The Specialist will partner with the Sr. Manager, Brand Development & Integration as well as other team members to implement strategic changes to The Walt Disney Company’s approach to YouTube while also playing a key role in the governance and stakeholder management of our branded YouTube ecosystem. The ideal candidate will have a strong background in business development, strategic thinking, relationship management and performance analytics.

Responsibilities:

• Business Initiative Execution:
  • Support managers in tracking of deliverables and key milestones
  • Maintain and track detailed plans with key stakeholders
• Enterprise-wide Prioritization & Strategy Development:
  • Track priorities and efforts across branded channels
  • Stay abreast of industry trends, audience behavior, and competitive landscape
  • Support in the coordination of work across internal teams
• Monetization and Content Performance:
  • Utilize YouTube analytics to track key KPIs for content and channel performance and incorporate into presentations to help inform decision making
  • Identify key performance indicators and enterprise-wide pillars for content success
• Collaboration & communication:
  • Build and maintain relationships with key internal and external stakeholders to share and implement best practices for content uploads, metadata management, and legal compliance
  • Serve as the primary point of contact for managing the enterprise YouTube relationship

Basic Qualifications:

• 3+ years of strategy, business management experience or related experience
• 2+ years of Entertainment experience
• Demonstrated ability to work effectively in a fast-paced, dynamic environment
• A proactive and positive attitude and a desire to get things done
• Proficiency with Microsoft Office Suite

Preferred Experience:

• Digital content background
• Experience and familiarity of YouTube (Formats, Policies, KPIs, etc.)
• Strong quantitative and analytical skills

Education

• Bachelor’s Degree or equivalent experience

The hiring range for this position in Burbank, CA is $91,900 to $114,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.