Sr. Marketing Strategy Manager – runDisney

Job Summary:

A runDisney race is anything but ordinary. As a member of the runDisney Marketing Strategy Team, you’ll be a part of that extraordinary magic that can take our audiences under the sea or off to a galaxy far, far away.  From 5Ks to full marathons and distinct Disney Challenges, Disney characters, live entertainment and a commemorative Disney finisher medal all await our Guests. At runDisney, every mile is magic.

As Senior Marketing Strategy Manager with runDisney, you will lead a team of passionate, strategic thinkers to develop marketing strategy and go-to-market plans for our onsite and virtual events that drive direct and strategic value for Walt Disney World. You will be the primary point of contact for cross-functional Centers of Excellence and Business Development partners.  Your responsibilities include leading strategic inputs and roadmaps, integrated communications planning, website management, event communications, partner management, long-term calendar planning and integration efforts, and other duties as assigned. 

You will report to the Senior Manager, Marketing Strategy.

Marketing Strategy/Brand Management:

• Serve as primary brand steward, ensuring strong product positioning, in alignment with consumer insights and trends, Disney differentiators, and business needs
• Serve as key leader of the brand strategy team for runDisney, developing roadmaps and integrated communication plans throughout the year for onsite and virtual events
• Lead segmentation strategies and consumer informed messaging to support business growth across key markets
• Lead the development of after-action reviews through research and analysis, including measurements, results and actionable insights to inform future growth strategy
• Collaborate with Centers of Excellence and other partners in the development of runDisney marketing communications, website and branding efforts that lead to an elevated Guest experience 
• Provide leadership to other marketing team members in the development of strategic documents and COE inputs 

Partner Management:

• Drive additional awareness and message integration through partnerships with key internal synergy marketing partners including Annual Passholders, Disney Vacation Club, Disney Cruise Line, Golden Oak and Club 33
• Provide oversight of initiatives with external partners (Corporate Sponsors) leading up to and during events
• Provide thought partnership and recommendations for Groups and Charities team 

Products and Services:

• Provide oversight of strategies to up-sell ancillary products and merchandise to existing runners
• Work with Integration team to develop tools to educate guests and encourage conversion

Content Creation Support: 

• Lead brand and content creation efforts leveraging internal and external partners, closely collaborating with social media lead
• Collaborate with internal teams in the development of broadcast/filming needs leading up to and during all onsite events 
• Review and provide strategic feedback on captured footage to ensure brand and legal compliance

 Basic Qualifications:

• Minimum 7 years’ experience in marketing strategy and/or account management
• Ability to think strategically and make decisions based on data analysis, business needs and guest experience
• Experience leading and executing Roadmaps, ICPs and CRM tactics
• Experience working with multiple marketing platforms including: CRM, digital media, website, social media, search marketing, print, outdoor and collateral
• Experience building positive inter-departmental relationships to achieve results and leading partner teams
• Ability to multi-task and meet quick deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Strong presentation skills and ability to interact with senior executives
• Proficient in Microsoft Office Suite and presentation development

Preferred Qualifications: 

• Extensive knowledge of the Walt Disney Company and Disney Parks
• Experience leading direct reports
• Experience or interest working with running and/or fitness industry
• Experience in multicultural marketing strategy
• Proficient in Spanish
• Video production knowledge 

Required Education:

• Bachelor’s in Marketing, Communications, or related field

Preferred Education:

• MBA, or Master’s in Marketing, Communications, or related field

Additional Information:

This is a Full-time role

This position may be located in Celebration, FL or Kissimmee, FL

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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