Sr Marketing Manager, iCloud

Summary

Posted:Apr 16, 2025

Role Number:200599952

The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it! Apple is seeking an enthusiastic and expert subscriptions marketer with a passion for growing the iCloud+ subscription service. The Sr Marketing Manager will work with a wide variety of teams across Apple, including business, product marketing, creative, external media, consumer research, engineering, campaign analytics, and design. You will develop programs that drive customer consideration and conversion to our subscription and make sure they are getting the most out of their service.

Description

The Sr Marketing Manager for iCloud+ will develop and drive go-to-market campaigns that break through to drive awareness and overall user growth and engagement of our iCloud services. – Write marketing briefs informed by customer insights and competitive landscape to ensure on-strategy messaging and media plan that is compelling and effectively reaches the target audience. – Collaborate with a broad range of teams in different timezones, including business, channel marketing, product marketing, engineering, analytics and design teams. – Serve as the hub of the wheel across cross-functional teams to plans and drive go-to-market plans, to deliver against marketing goals with meaningful metrics. – Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.

Minimum Qualifications

• 8-10 years experience supporting large scale marketing programs, ideally within a subscription business model with demonstrated success achieving goals around driving brand awareness, education, conversion and retention.
• Background in synthesizing qualitative and quantitative data to develop a go-to-market approach.
• Experience with a variety of channels including paid media, on-device channels, owned channels and partner marketing.
• Strong project management capability with exceptional attention to detail.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• Bachelor’s degree required.

Preferred Qualifications

• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
• Excellent presentation skills and experience with crafting Keynote presentations for marketing strategy and planning.
• Ability to communicate with internal stakeholders at all levels of an organization.
• Experience working with marketing partners and teams in other countries and across various time zones.
• Ability to balance large workloads in a dynamic environment, and work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Experience partnering with Analytics teams on campaign insights, as well as self-pulling reports from dashboards.
• Outstanding cross functional working skills with a team-first mentality in solving problems and implementing programs that achieve core business objectives.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $255,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.