Sr Manager, Local Audience Insights & Measurement

Job Summary:

The Local Audience Insights and Measurement Team serves as the pre-sales research team for Disney Advertising Local. The team is responsible for maintaining the data need to transact business for the eight ABC Owned TV Stations, including maintaining the avail system, creating estimates and supply competitive data.

It is also the team that crafts the sales narratives that the AEs can take to market for the eight ABC Owned TV Stations, as well as the Disney addressable portfolio on a geo-targeted basis. These narratives can be client, platform or category driven. The team also works on prospecting projects and provides any other insights that local sales leaders need for growing our business.
 

Job Summary:

This role works closely with the team leadership to discover insights from our numerous resources that will help fuel sales. It is especially focused on custom requests for client calls. This is a very fast-paced position with a high volume of RFPs, ad hoc requests, and larger insights projects. This role will leverage expertise in a variety of measurement sources to help shape research design, share actionable findings and develop junior staff. It also plays a key role in regulating our workflow, so we are making best use of our bandwidth. An ability to innovate processes and data usages is a plus.

If you’re the kind of person who is fascinated by data and discovering what makes consumers tick, the Local Audience Insights and may be the home for your talents.

Responsibilities and Duties of the Role:

• Craft custom client sales narratives
• Develop junior staff
• Audience insights projects
• Advertiser insights projects
• Regulate workflow (e.g. traffic RFPs)

Required Education, Experience/Skills/Training:

• A minimum of 7+ years of media/market research experience with a strong focus in advertising research at a media company or advertising agency  
• Experience working across linear and addressable platforms.
• Experience leading, mentoring and managing junior team members.
• Proficiency with media measurement tools including Nielsen’s local TV measurement tools (NLTV, etc.), Nielsen Scarborough, MRI / Simmons, Nielsen Ad Intel, Media Monitors, comScore, Local Nielsen Media Impact, YouGov, WRAP and Civic Science.
• Strong client management skills, time management skills, written and oral communications skills .
• Ability to work in a fast-paced environment.
• Deep knowledge of PowerPoint, Excel and Word.  Experience with Tableau is a big plus.

#DisneyAdvertising
The hiring range for this position is $138,000 – $189,700 per year .The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.