Sr. Director – Data & Technical Product Marketing

Work Location(s): Roseland, NJ, US

Alpharetta, GA

ADP is hiring a Sr. Director – Data & Technical Product Marketing.

Are you empathic to client needs, the people you lead, and internal partners to drive success, but able to make the hard calls and not afraid to make bold moves?

• Are you looking to join a business with a modernized and simplified Go-to-Market strategy that will drive accelerated growth, while beating the competition?
• Are you ready for your next favorite job where you can elevate your financial future?
• Are you looking to join a dynamic, inclusive team environment with a culture of collaboration and belonging?

                                Yes? This could be the role for you. Don’t just take our word for it… read on and see for yourself!

As a Tech Sr. Director Product Marketing you will provide an outside-in view of the Human Capital Management (HCM) world to ADP. Drive competitive awareness/differentiation, size opportunities for growth and drive go to market strategies. Create and implement product marketing strategies which elevate ADP’s position for HCM. Identify customer needs and market trends. Clearly articulate our value proposition and drive market research initiatives with Product Management that supports portfolio development (sensing) but also provides the opportunity for thought-leadership opportunities.

A little about ADP: We are a global leader in human resources technology, offering the latest AI and machine learning-enhanced payroll, tax, human resources, benefits, and much more. We believe our people make all the difference in cultivating an inclusive, down-to-earth culture that welcomes ideas, encourages innovation, and values belonging. We’ve received recognition as a global Best Places to Work and a recipient of many prestigious awards for diversity, equity, and inclusion, including a DiversityInc® Top 50 Company, Best CEO and company for women, LGBTQ+, multicultural talent, and more. As part of our deep DEI commitment, our CEO has joined the OneTen coalition to create one million jobs for Black Americans over the next ten years. Learn more about DEI at ADP on our YouTube channel: http://adp.careers/DEI_Videos

Ready to #MakeYourMark? Apply now!

To learn more about Sales at ADP, watch here: http://adp.careers/Sales_Videos

What you’ll do: Responsibilities

STRATEGY AND APPROACH

• Establish and develop a new team of technical product marketers. Lead new product and feature launches, acting as the link between Product and Marketing teams to create an impactful approach around marketing, communications, and plan implementation.
• Know our users and customers inside and out – who they are, what their challenges entail, and why they are looking for a solution. Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs.
• Ownership of all product marketing activities in support of the data and technical product strategy. Work with the marketing team and agencies to create collateral, including email campaigns, fact sheets, brochures, landing pages, and more. Align and drive market execution team.
• Drive and own product demo requirements in conjunction with product development and business unit sales operations.
• Partner with product and sales leaders to plan routes to market and ensure that product marketing managers collaborate with enablement and/or operations to produce revenue enablement plans for the product portfolio.

 INDUSTRY TRENDS AND ANALYSIS

• Serve as market-facing subject matter expert (SME) for the product portfolio and interface with stakeholders and industry analysts as the company representative.
• Identify key industry trends. Keep up to date on all regulatory issues and other industry initiatives that impact ADP’s business. Create content and messaging for executive positioning, ‘selling ideas up’ and content for tradeshows, promotions, etc. to all execution teams. Work closely with Field Marketing on all execution plans.
• Demonstrate deep understanding of the competitive landscape to build sustainable, differentiated competitive positioning that clearly highlights why ADP wins in the marketplace. Competitive analysis within standard CI frameworks is a critical skill.

METRICS AND DOCUMENTATION

• Implement and maintain solid measurements and metrics. Track and analyze metrics demonstrating effectiveness of product launch, capabilities, and related areas e.g., sales performance, attach rates, retention, and units. Align to targets for market penetration with sales (units, segments, etc.) and sales growth.
• Manage complex documentation projects; gather information for documentation and training materials; conduct audience analysis; and ensure documentation deliverables meet each audience’s needs.
• Collaborate across functional teams to ensure the consistency and quality of documentation and training materials; collaborate with other content-producing teams to share knowledge and keep efforts consistent.
• Work with Subject Matter Experts to understand complex technical concepts and direct the translation of them into easy-to-understand documentation.
• Developing training materials and sessions for employees as needed.

TO SUCCEED IN THIS ROLE: Required  Qualifications

• Bachelor’s degree required or equivalent in education and work experience
• Minimum of 10 – 15 years in a marketing or product marketing role and knowledge and experience in Human Capital Management (HCM) is a must
• This is a complex matrixed role so the ability to build relationships and influence without formal structure will be critical for success
• Hybrid role – 3 days in the local office and 2 days at home
• Travel – 20% domestically  

BONUS POINTS FOR THESE: Preferred Qualifications

• MBA degree highly preferred.
• Prior product development or product management experience is preferred to understand and speak to the technical aspects of this position.
• Experience in SaaS or cloud-based solutions.
• Strong leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present his/her views in a compelling manner.
• Excellent PowerPoint skills and the ability to create compelling graphics and other visuals to help tell a story.
• A highly collaborative team builder who can lead with the knowledge, intellect, and temperament to work effectively in a fast-paced, energetic, and complex environment.
• A high degree of personal initiative, results orientation, s accountability and integrity are essential.
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making.
• Exceptional business acumen with a deep understanding of client and prospects most critical business issues and the ability to translate ADP’s product and service capabilities into real business value.
• Thrives in an environment of creativity, idea generation and excels in driving new efforts from ideation to flawless execution and meaningful measurements.
• Experience in understanding complex technical/functional information and translating it into documentation.
• Comfortable with ambiguity.
• Demonstrated experience in building breakthrough product positioning and go to market strategies which drive marketing execution plans.

YOU’LL LOVE WORKING HERE BECAUSE YOU CAN:

• Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
• Belong by joining one of nine Business Resource Groups where you can connect globally with networks and allies who share common interests and experiences.
• Grow your career in an agile, fast-paced environment with plenty of opportunities to progress.
• Continuously learn. Ongoing training, development, and mentorship opportunities for even the most insatiable learner.
• Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.
• Balance work and life. Resources and flexibility to more easily integrate your work and your life.
• Focus on your mental health and well-being. We’re here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another.
• Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live. 
• Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.

 What are you waiting for? Apply today!

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.