Sr Digital Analyst

Job Summary:

“It takes people to make the dream a reality.” Walt was onto something when he said that, and it remains true today. No matter the stage in your career, being part of Disney Experiences means being part of a team that helps bring innovation to life through unparalleled products, services, and, most importantly, remarkable experiences. As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

Consumer Insight, Measurement, and Analytics (CIMA) is a part of Disney Experiences, serving as a center of excellence that leads strategy development and decision-making through actionable data analytics, integration, and insights. Within CIMA, the Digital and Travel Operations Analytics (DTOA) team focuses on leveraging best practices in analytics to capture data, analyze it, and optimize our digital and contact center channels, driving guest satisfaction and business outcomes.

In your new role as a Sr. Digital Analyst, you’ll be a key player in deploying new, leading-edge digital features for Disney Cruise Line. You’ll utilize your passion for analytics and digital technology to provide insights that inform decision-making for partners across the organization, including Marketing Strategy, Digital Technology, and Product Management. You will frequently collaborate across teams on best practices for digital analytics implementation and consolidation of performance into holistic stories. To succeed, you should be comfortable working with multiple partners, possess a proactive approach, and use your ability to create and support a story based on quantitative findings.

As the Sr. Digital Analyst, you will support the exciting growth of Disney Cruise Line, including websites and mobile applications. You will generate and implement technical requirements for analytics, develop and maintain regular reports, conduct planned and ad hoc analyses, and perform in-depth, holistic analyses to tell the performance story and deliver insights to various audiences.

We encourage you to apply, even if you don’t think you meet every single requirement in this posting. In DTOA, we’re looking for great analytical talent, not just those who tick 100% of the boxes.

What you will do:

• Utilize Digital measurement to support business objectives across web and mobile applications
• Collaborate with business, technology, and other analytics partners to determine data needs and establish data collection requirements based on those needs
• Oversee accurate implementation of data collection requirements by executing quality assurance procedures and ongoing anomaly detection efforts
• Support partner teams with regular reporting, ad-hoc analyses, and deep-dive projects from start to finish using industry best practices and unique self-driven ideas
• Use statistical rigor and the scientific method to solidify the validity of findings and explain those concepts to non-experts
• Independently drive priorities and recommendations to fruition.
• Represent the Digital analytics team as the owner of channel data collection using knowledge and use cases for solving business questions
• Discover areas of opportunity for data improvement and follow through to see those improvements implemented
• Proactively seek out additional information to round out analyses and confirm assumptions
• Be a participatory member of tactical teams with ongoing initiatives
• Leverage professional experiences to demonstrate analytical aptitude and support project lifecycles.
• Prepare analytical plans, including milestones, hypotheses, and data sources necessary, to complete complex deep dive analysis
• Maintain reference materials for performance reporting and contextual insight
• Design clean, visually appealing, effective and impactful reports and visuals for executive leadership consumption
• Succinctly present stories with a focus on actionable outcomes fit for the audience
• Problem solve and participate in “Blue Sky” sessions, coming up with new ideas and concept design
• Contribute to data strategy solutions in a collaborative and supportive environment
• Continuously evolve reporting capabilities by way of innovation and efficiencies
• Proactively analyze and solve business problems that business partners may not know they have
• Make judgement calls in tight-turnaround situations with confidence and weigh pros vs cons
• Demonstrate poise in all interactions with partners and internal teams with a solutions oriented attitude
• Respond to partner inquiries and seek to understand needs in a business context before setting expectations and commitments
• Meet or exceed expectations with time and resources available by communicating to leadership and partners if adjustments need to be made
• Lead peers in collaborative analytical efforts and cross-train other members of the team
• Conduct business with compliance and safety requirements top of mind at all times

Required Qualifications & Skills:

• 5+ years of professional career experience
• 3+ years of Digital analytics experience
• 1+ years defining data collection requirements
• Demonstrated ability to dissect data, define segmentation scenarios, and target use cases
• Ability to distill analysis into concise recommendations and present to various levels of audiences, including executives
• Persuasion skills to effectively guide decision-making using action-oriented data insights
• Independent time management and prioritization skills with an ability to meet deadlines
• Intuition for anticipating outcomes, envisioning the right course of action, and influencing successful business outcomes
• Succinct and clear communication in verbal, written, and visual mediums
• Successful performance in an evolving field where new tools and technology are the norm
• Proven relationship skills with thought partners, clients, and collaborative teams
• Curiosity to push the envelope with good judgment to mitigate risk
• Experience with AB Testing and/or web optimization
• Leadership qualities
• Working knowledge of statistical concepts
• Working knowledge of SQL, Python, R, or other programming languages
• Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word, OneNote)
• Proficient in collaboration tools (ex. SharePoint, Google Docs, etc)

Preferred Qualifications:

• 5+ years using Adobe Analytics
• 3+ years defining Digital analytics requirements
• Proficient in using SQL, Python, R, or other programming languages
• Proficient in applying statistical concepts to analyses
• Strong understanding of AB Testing and eCommerce optimization
• Travel industry and eCommerce experience
• Experience with predictive analytics and digital experience personalization
• Project management experience
• Leadership experience
• History of working with off-shore resources

Required Education:

• Bachelor’s degree

Preferred Education:

• Bachelor’s degree in an analytical or quantitative field – e.g., statistics, economics, mathematics, marketing analytics, finance, engineering or an MBA or Master’s degree in an analytical/quantitative field or equivalent work experience.

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