Sr Brand Strategist

Summary

Posted: Oct 31, 2024

Role Number:200575966

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. Senior Brand Strategists in Marcom play a critical role in developing and driving marketing plans in support of Apple’s business goals. This person will be instrumental in how Apple communicates key product stories to its customers today and years to come.

Description

You will be joining a team of Strategists within Marketing Communications (Marcom) who collaborate closely with creative teams to launch Apple products, create new customer experiences, and tackle a variety of complex marketing challenges. This role requires radical simplification; an ability to articulate and drive the right approach when many strategies are possible; and a deep understanding of the kinds of strategy that lead to truly magical products and experiences.

Minimum Qualifications

• A minimum of 10 years of brand strategy experience at a creative agency or internal marketing team.
• Samples of creative briefs or case study samples required.

Preferred Qualifications

• 10 – 15 years of experience preferred.
• Creative Agency experience preferred.
• Proven skills in core areas: business and brand strategy, consumer insights and research, leveraging data and analytics, communications planning.
• A deep understanding of and extensive experience in marketing strategy and brand communications.
• The ability to write tight, persuasive strategies that can galvanize large cross-functional creative teams behind a singular, focused idea
• A track record of partnering with and leading strategic conversations across functions, both within and beyond the Marketing org.
• Experience working with cross-functional creatives who span fields—advertising, interactive, print, retail, etc.
• Global experience. Whether you’re a well traveled individual or someone who has worked on global brands, the ability to spot insights across markets is key.
• A keen sense of culture, creativity and innovation.
• A provocative problem solver. Someone not scared to question the status quo, to push thinking in new directions.
• Extraordinary writing and visual story-telling skills. Keynote proficiency preferred.
• Excellent presentation skills. A persuasive, trusted voice in meetings.

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.