SMB Sales Manager – Outbound Retention & Acquisition

Summary

Posted:Apr 19, 2025

Role Number:200600529

The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry- leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Apple Retail leads the way in introducing customers to how Apple can help them start, grow and evolve their businesses. Our dedicated Business teams develop important relationships with both new and existing customers. We ensure all customers that come to us with business needs have a personalized experience that matches where they are in the journey of growing their business with hardware, software and services that can take them further. In Apple’s Contact Center for Small and Medium‑Sized Businesses (SMB), we proactively connect with our customers to help them start, grow, and transform their companies with Apple hardware, software, and services. We’re seeking a dynamic sales leader who can inspire an outbound team to deepen loyalty with existing SMB customers while winning new ones. We’d love to meet you if you have a record of beating ambitious targets and growing talent in fast‑paced, dynamic environments.

Description

You will lead a high energy inside‑sales organization passionate about two goals: retaining and growing Apple’s footprint within our current SMB customer base, and acquiring new SMB customers through outbound calling, digital outreach, and account‑based engagement. Your day‑to‑day includes setting strategy, mentoring front‑line sellers, and partnering with cross‑functional peers to deliver outstanding customer experiences—every conversation, every time. You can translate data into action, empower people toward clear objectives, and simultaneously scale repeatable processes that drive growth and customer satisfaction. Key Responsibilities · Build & Implement Strategy – Design outbound retention and acquisition plans that exceed revenue, unit, and customer‑lifetime‑value goals. · Lead & Develop Talent – Hire, mentor, and encourage a diverse team of Account Managers to champion a culture of continuous learning, accountability, and celebration. · Drive Solution‑Based Selling – Champion consultative conversations that position Apple’s whole ecosystem—devices, services, financing, and support—to solve real SMB challenges. · Own Performance Metrics—Track and act on KPIs such as call activity, conversion rate, customer churn, average revenue per account, and NPS. Recognize wins and give timely, actionable coaching when gaps appear. · Collaborate Cross‑Functionally – Partner with Marketing, Operations, Finance, and Retail peers to align campaigns, optimize offers, and share standard methodologies. · Elevate Customer Experience – Ensure every interaction reflects Apple’s high-quality, privacy, and care standards while meeting compliance requirements for a successful contact‑center environment. · Embody Apple Values – Model inclusion, curiosity, and excellence; empower others to tell the Apple story and do their best work.

Minimum Qualifications

• 5+ years motivating direct reports and leading high‑volume Business to Business sales teams, with proven success in SMB retention and new customer acquisition.
• Proven track record of hitting or surpassing revenue, retention, and customer‑satisfaction goals.
• Demonstrated ability to recruit, develop, and motivate teams with varied strengths in a performance‑based culture.
• Excellent communication skills—translating strategy into clear actions and giving candid, constructive feedback.
• Strong analytical competence; comfortable using various analytical tools, CRM data, and sales behavior metrics to guide decisions.

Preferred Qualifications

• Proficiency in analyzing sales data and using insights to make strategic decisions and drive team performance.
• Proficiency with sales tools and Customer Relationship Management (CRM) systems, with proven ability to use technology to streamline team workflows.
• Experience working within a complex organizational structure, with the ability to effectively collaborate with peers and partners across various functional departments.
• Self-starter with a proven track record of delivering high impact results.
• BA/BS degree, MBA a plus.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $161,200 and $242,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.