Senior Manager, Media Strategy & Planning – CMX

Job Description

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.  

CVS Media Exchange is hiring a Media Strategy and Planning – Senior Manager who will report to the Lead Director, Client Insights & Strategy.  

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.  

As a Senior Manager, Media Strategy & Planning, you will develop media strategies, conduct research, build processes and deliver outcomes through execution of digital media programs for key verticals within CVS Media Exchange. The Senior Manager, Media Strategy & Planning position will play a lead role in working closely with sales and clients to ensure that CMX media strategies are insight-driven, data-informed, and aligned with client business objectives. The Senior Manager, Media Strategy & Planning will partner with the client strategy and sales teams – developing media plans and media campaign strategy documents and presentations, attending client meetings to present digital media strategies and fielding strategy-related questions.  

As part of the Media Strategy and Planning team, you are passionate about digging into data to build high-performing digital media programs and uncovering new opportunities to drive our client’s business at CVS. The Senior Manager, Media Strategy & Planning will work collaboratively across sales, account management, operations, and business intelligence teams to develop and apply best practices, share learnings, and ensure that CMX is viewed as a strategic partner to our clients. 

Additional responsibilities include:  

• Build robust, fully integrated digital media plans across platforms; aligned with campaign objectives and overall client strategy (across paid, owned, earned media). 
• Develop and execute strategies across performance channels, including onsite search/display, paid social (Meta, Pinterest), paid search (Google Ads), direct publishers, and programmatic media using a DSP like The Trade Desk, Google DV360 etc. 
• Serve as in-house expert on how data-informed media activation drives client outcomes. Create digital media plans, maintain media budgets and forecasts for internal teams and clients and deliver against KPIs. 
• Research, identify and evaluate audience modeling and segmentation strategies across all channels. Guide use of audience data to impact media strategy (channel/partner allocation) suited to client objectives and media delivery targets. Identify channels, tactics, data sources (1P, 2P and 3P) maximize campaign results.  
• Monitor holistic media plan performance, partner with Media Optimization team to continually optimize media strategy/planning. Adjust strategic media plans based on client budgets and performance metrics 
• Review, analyze, and interpret campaign data to improve performance and alert client and internal teams about potential shortfalls and offer strategic shifts to meet necessary performance goals. 
• Lead recurring, strategic MMM reviews to evaluate optimal media mix. Monitor budget allocation across media platforms Rapidly adapt CMX media strategy and approach based on new customer behavioral insights and industry trends. Partner internally to make data a cornerstone for more intelligent planning 
• Research, identify, and evaluate emerging trends and technologies and lead the charge in developing internal capabilities ensuring that the program is innovative and generates growth 
• Participate in internal planning meetings and client meetings to present and answer questions related to digital strategies 

The candidate must be commutable to one of our corporate offices and be willing to work a hybrid schedule. Hybrid model with 3 onsite days/week at one of these locations: 

• Wellesley, MA 
• Boston, MA 
• Woonsocket, RI 
• New York Soho area, NY 
• Chicago, IL 
• Blue Bell, PA 

Required Qualifications

• 5+ years’ experience in data-driven media planning and buying across programmatic display, Facebook/Instagram/Pinterest, paid search, CTV, video, programmatic audio, digital out-of-home 
• 1+ years of previous management experience 
• 5+ years’ experience with analyzing media metrics (e.g., impression, CTR, CPM, etc.), measurement analytics (e.g., sales lift), and quantitative business measures (e.g., LTV, ROI, Effectiveness, etc.) 
• 5+ years’ experience working with DMPs/ DSPs/SSPs/Google Cloud Platform/Adobe Marketing Cloud/1st party data 
• 3+ years’ experience in multiple media activation channels (programmatic, social, search, TV, OOH, etc.) and understand full funnel addressable activation best practices 
• 3+ years’ experience working on holistic, cross-channel media recommendations and optimizations that is tied to business outcomes 
• 2+ years’ experience in building audience based and performance-based media plans using outcomes and KPIs to determine digital partner and channel splits 

Preferred Qualifications

• Excellent written, verbal communication and presentation skills including the ability to develop story-telling presentation decks.  
• Excellent organizational, interpersonal and leadership skills. Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting 
• Solid understanding of various marketing measurement methods (Marketing Mix Models, Multi-Touch Attribution) 

Education

• Bachelor’s degree in advertising, marketing, business, statistics, or equivalent work experience (HS Diploma and 4 years of experience) required. 

Pay Range

The typical pay range for this role is: $79,200.00 – $174,200.00.

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 
 
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. 

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.