Senior Executive, Marketing

Date: 8 Oct 2023

Location: Singapore, SG

Company: ST Engineering Group

Job Req ID: 11565 

Responsibilities:

Campaign and Event Execution

• Manage a variety of end-to-end marketing campaigns (ATL- Above the line / BTL – Below the line) to drive awareness and leads. You wiil be involved in the planning, segmentation, creative and execution.
• Plan and launch virtual and physical events that include webinars, roundtables, conferences, tradeshows, etc.
• Execution of online and offline marketing campaigns in line with the objectives and positioning set out in the marketing plan
• Liaise with internal stakeholders and external vendors to ensure all initiatives are launched in an organized and timely manner
• Analyse performance for each event or campaign to track achievement of success metrics and determine areas for improvement

GTM (Go-to-market) Marketing Content Creation

• Plan content to drive the Mission Software and Services story and ensure relevance and effectiveness across initiatives.
• Develop and manage sales enablement (presentation, brochures, videos and other marketing materials that supports the process of selling and increase the market mindshare)
• Collaborate with the various business leaders to drive awareness and/or demand generation for events, campaigns, and other initiatives for their solutions and products.

Digital Marketing

• Keep ahead of digital trends and platforms, identifying new opportunities for leadership engagement through relevant content and leading the development of digital channel strategies to support the business’s objectives.
• Manage digital marketing agencies on media/advertising campaigns including digital adaptations, paid social content to maximise reach and awareness.

Marketing Support

• Collaborate cross functionally with other departments and communicate effectively with internal and external stakeholders.
• Ensure governance of ST Engineering brand voice and visual guidelines on customer-facing marketing/media assets.
• Assist in other ad-hoc marketing-related tasks as assigned.

Requirements:

• Degree in Marketing, Business, or related fields with 3-5 years relevant working experience in Marketing.
• Strong verbal and written communication skills
• Creative, enthusiastic, hands-on self-starter with effective planning, coordination and project management skills
• Experience in event management and knowledge of digital marketing will be an advantage
• Ability to multi-task and work under pressure in a fast pace working environment.
• Both a good team player and strong contributor