Senior Analyst – Digital Engagement

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

**This is a hybrid position which will require 3 days in the office (Tues, Wed, Thurs). Candidates may commute to one of our Corporate Hubs in the following location:

Boston or Wellesley

Woonsocket

Chicago

Hartford

NYC

The Senior Analyst, Digital Engagement is responsible for supporting transformational programs that connect consumers across CVS Pharmacy, Signify, and Oak Street Health. In this role you will help to define a retail program to attract, inspire, engage, and convert new and existing customers within the CVS.com experience. This role requires a high level of attention to detail to help bring tactics to life.

An ideal candidate is excited about supporting the execution of complex, cross-functional programs in a results-driven environment. You have a data-driven mindset, lead with a consumer-centric approach, are a master problem solver and entrepreneurial in nature. You must also be prepared for a fast-paced environment and be comfortable with ambiguity. The Program Manager will report directly to the Senior Manager of Digital Engagement.

Key Responsibilities

• Responsible for supporting analytics for testing and personalization activations and landing page performance
• Leads execution of all project deliverables including, but not limited to, brief development for landing page designs, budget management, and collaboration with Marketing Operations and Legal review of materials
• Gathers input from the appropriate cross-functional partners and consolidates for Sr. Manager/Director
• Define key KPIs to measure program success
• Seek new opportunities to innovate the retail space and rethink user journeys to create best-in-class customer experiences
• Continuously assess tactic results, and optimize to improve performance
• Develop decks and presentations for senior leaders

Key Skills

• Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests
• Ability to take on tasks outside of immediate scope to help team mission if necessary
• Familiar with retail landscape
• Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leaders
• Ability to manage multiple projects and tight timelines

Required Qualifications

• 3+ years of marketing or advertising experience with a focus on retail and digital marketing channels
• 1+ years of retail marketing or retail agency/strategy experience
• 1+ year of experience with Adobe Analytics and/or A4T
• 1+ year of experience with Excel and PowerPoint

Preferred Qualifications:

• Offers ideas to teams, successful at changing process or offering suggestions for team to consider
• Experience with Tableau, or equivalent BI programs preferred

Education:

Bachelor’s Degree required

Pay Range

The typical pay range for this role is:

$43,700.00 – $107,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

We anticipate the application window for this opening will close on: 04/25/2024