Revenue Strategy Lead- Ad Platforms

Summary

Posted: Oct 4, 2024

Role Number:200571148

At Apple, we believe in the power of technology to enrich people’s lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers — helping people discover content, supporting creators, and protecting and respecting everyone’s privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because when advertising is done right, it benefits everyone. Launched in 2016, Search Ads is an easy, efficient and fast-growing platform for app discovery. With over 65% of all app downloads resulting directly from a search in the App Store, Search Ads is quickly becoming the app promotion platform of choice for iOS developers.

Description

Apple is a place where extraordinary people gravitate in order to do their best work. With this role, you have a unique opportunity to shape how Apple works with advertisers and partners to grow their business and drive successful outcomes. You will be accountable for defining the short and long term revenue strategy for an advertiser segment, including defining and driving performance metrics; identifying strategic areas of focus and providing enablement resources for our partner development teams; and working cross functionally with internal teams (sales, marketing, operations, product, among others) to provide informed, evidence-based input to unlock current and future opportunities that support our advertiser and partner needs

Minimum Qualifications

• 6+ years of experience in business strategy or go-to-market role in digital advertising that required defining team’s long term vision and strategy for a client facing organization.
• Experience developing and implementing customer-focused revenue strategies, sales enablement resources, and measurement frameworks that align with business goals and address customer needs.
• Experience delivering key results through detailed business plans and cross functional collaboration.

Preferred Qualifications

• Deep understanding of the digital marketing industry landscape inclusive of media buyers, ad tech companies, agencies and resellers.
• Ability to influence without authority, advocate for concepts internally, and actively drive decision-making across partners.
• Track record developing a defensible fact base, using quantitative and qualitative analysis, to identify, prioritize, and advocate for market needs.
• Outstanding written and verbal interpersonal skills.
• Experience navigating ambiguity
• Bachelors/Masters or equivalent in a related field

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.