Omnichannel Experience Strategist

Summary

Posted: Oct 30, 2024

Role Number:200574625

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. As a key member of the Digital Experience & Expansion team, you will focus on creating and optimizing our future e-commerce vision, strategy, and end-to-end initiatives across the Apple Store Online, the Apple Store app, and other digital platforms globally. You will innovate, elevate, and expand our online store, as we aim to create best-in-class experiences. By leading both short and long term projects you will set the bar for e-commerce, surprise and delight our customers, and drive tangible growth at WW scale. As our Omnichannel Experience Strategist you will play a unique role bridging across all of Apple Retail to create a truly seamless customer experience. Join us!

Description

You will lead one of our most significant strategic focus areas, overseeing end-to-end discovery, planning, and program management of cross-channel and in-store digital experiences. That will entail immersing yourself in our customers’ journeys and using global insights, data, and research to identify, explore, and pursue new business opportunities at the intersection of digital and physical. Working cross-functionally you will ensure our customers can effortlessly move between any of our channels, as well use self-service digital experiences in our 500+ Apple Retail Stores to streamline and augment their visits. Support developing a vision and corresponding digital experience strategy for the Apple Store app’s in-store capabilities. Lead the development and planning for new and existing cross-channel programs (e.g. Apple Pickup, Your Saves, Self Checkout, etc.), with a focus on driving innovation. Help define future shopping experiences by identifying new opportunities for digital to support various Store formats, while acting as a key Online liaison with Store counterparts on a variety of strategic initiatives. Identify data-driven insights with actionable recommendations and craft original views on market & competitor trends, in order to author detailed strategic briefs and presentations that inform cross functional partners of business priorities, opportunities, and performance. Provide feedback on new solutions and designs in large cross-functional forums with a deep focus on customer experience and business priorities.

Minimum Qualifications

• 5+ years of work experience, with at least 2 years in a strategy, retail, and/or customer experience function.

Preferred Qualifications

• Experience in, deep knowledge of, and passion for the global retail and/or e-commerce B2C industry, including omnichannel focus areas. Ideally well-versed with both digital and physical retail and an understanding of the intersection. Previous experience working in a retail store is a plus.
• A track record of facilitating collaborative connections across cross-functional global organizations and driving shared business goals that translate to measurable results.
• Ability to simultaneously operate both strategically and tactically, proactively sweating the details and problem solving admist ambiguity, while not losing sight of the big picture and customer centricity.
• Excellent analytical skills and a knack for uncovering root causes and simplifying complexity in order to identify clear insights and make data-driven decisions.
• Exceptional verbal and written communication, storytelling, and presentation skills, including proficiency in Keynote, PowerPoint, or equivalent.

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.