Manager, Marketing & Business Compliance

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

Manager will serve as liaison between Retail Marketing and Legal/Privacy/Clinical to reinforce legal review process, lead and project manage legal governance reviews, be an SME for early legal guidance, advise on review process, and own key compliance platforms such as Disclaimer repository tool

At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are looking for innovative leaders who think big and push boundaries on how consumers experience healthcare and retail. We’re seeking candidates with Legal, Compliance, Policy, Retail, and/or Healthcare experience looking to join a dynamic team within a rapidly growing and transforming Fortune 5 company. CVS Retail Marketing, responsible for reaching 100M households and delivering $1B+ in annual revenue, guides customer-centric strategic roadmaps, prioritization, and execution of marketing strategies, campaigns, and pre-shop/in-store touchpoints that deepen relationships with our customers.

As Manager of Marketing & Business Compliance on the Marketing Strategy & Planning team, you are in a unique position to work closely across a variety of cross functional teams, including Legal, Privacy, Clinical, Marketing Operations, Creative, Merchandizing, Loyalty & Promotions, other Centers of Excellence, and Marketing Strategy teams across Front-Store Retail, Pharmacy, Store Experience, Retail Health Services, Aetna, and Caremark. This role requires a unique blend of detail-oriented organization and project management with cross-functional stakeholder collaboration to ensure best-in-class marketing compliance. This will allow CVS marketing to reduce legal risk while achieving a strategic and compelling CVS value-proposition that resonates with consumers.

The Manager will be nimble, independent, and entrepreneurial. They should be able to centrally project manage critical legal and clinical reviews, proactively seek process and system optimization opportunities, as well as work on critical special projects. This person should be very comfortable working with marketing creative assets and have strong legal and policy acumen. The role should feel comfortable working in Excel and project management software to centrally track and log disclaimer and claim reviews. The Advisor should serve as both a central coordinating point of contact as well as a subject matter expert across the Pharmacy, Front Store, and Health Services Marketing teams to navigate and prioritize marketing reviews and compliant value propositions.

Core areas of responsibility for the Marketing & Business Compliance Manager include:

• Actively develop trusted relationships with key stakeholders across Retail Marketing and the Enterprise.  
• Support acting as cross-functional point of contact for marketing asset legal and clinical reviews across Legal, Privacy, Intellectual Property, Clinical, Medical Affairs, Marketing Ops, and Campaign Owners across CVS Front-Store, Pharmacy, Retail Health Services, Aetna, and Caremark
• Create and disseminate cross-portfolio status updates, proactively escalate and problem solve with functional leaders to meet critical deadlines, and rapidly address compliance considerations.
• Support facilitating prioritization, compliance review resource planning, and escalation conversations and decisions with cross-functional teams and leaders
• Create, maintain, and train cross-functional teams on an approved Health Claim repository – capturing approved & to-avoid usage guidance and best practices
• Manage the Legal Disclaimer repository through regular maintenance, tracking requests and approvals, and partnering with Marketing, Legal and IT to implement updates.
• Partner with Marketing to identify and refine CVS differentiating health product and service claims; support conducting research to defend health claim, and partner with Legal and Clinical to refine, minimize risk, and potentially approve
• Support collaboration with Marketing Operations to assess current compliance workflows and project management technology platforms and systems – to execute and optimize centralized, standardized, and streamlined compliance review processes with audit trail capabilities.
• Support medium and long-term cross-portfolio compliance projects around Consumer Accessibility, Data Privacy, Signage Disclaimers, and Asset Archive
• Learn and incorporate marketing compliance industry best practices and emerging trends from internal and external SMEs, such as by attending conferences around Price/Promo, Loyalty, Sweepstakes, AI, Data, Digital, , Advertising Law, Earned & Social Media, FTC, ADA, FDA, etc.
• Support onboarding and the development, execution, and maintenance of training materials for Marketing department colleagues, helping mentor teams to follow and engage in the compliance process; mentor team and facilitate capturing and transferring critical marketing compliance institutional knowledge across the portfolio

This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Woonsocket, RI., Wellesley, MA., or New York, NY

Required Qualifications

• 5 years work experience in Law, Policy, Marketing, Management Consulting, and/or Retail/Healthcare
• Ability to work onsite 3 days a week (Tues, Wed, Thursday)

Preferred Qualifications

• Experience in Law, Policy, Marketing, Management Consulting, and/or Retail/Healthcare
• 3+ years of legal, policy, marketing, business, and/or consulting experience
• 5+ years of experience working in highly matrixed organizations
• Expert in Excel, PowerPoint, and Project Management Software
• Strong project management, detail-oriented organization, communication, and strategic thinking skills
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
• Intellectual curiosity, self-motivated, high-capacity individual who can function and thrive in a demanding, performance-driven environment
• Ability to act as an independent self-starter and anticipate requests to properly execute processes, projects, and initiatives
• Creative problem solver who can identify and incorporate improvement areas into existing processes and act decisively and independently to execute
• Proven track record of the ability to work collaboratively with internal and external business partners to facilitate difficult prioritization conversations
• Consistently demonstrates professionalism, reliability, accountability, and flexibility in working with others
• Proven ability to train, mentor, collaborate with, and influence partners
• Adept at problem solving and decision making skills
• Adept at collaboration and teamwork
• Adept at growth mindset (agility and developing yourself and others) skills
• Adept at execution and delivery (planning, delivering, and supporting) skills

Education

Bachelor’s degree in Legal or Paralegal Studies, Policy or Political Science, Business, Marketing, or related field required; Master’s degree preferred

Pay Range

The typical pay range for this role is:

$63,300.00 – $152,600.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

We anticipate the application window for this opening will close on: 05/06/2024