Job Summary:
About the Role & Program
At Disney, we’re storytellers. We make the impossible, possible. We do this through using and developing innovative technology and opening up the boundaries to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our dedicated team that delivers unparalleled creative content to audiences around the world!
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content.
The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. Our team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. If selected for this role, you will report to the Sr. Manager, Affiliate Marketing. The approximate dates of this internship are January through June 2025.
What You Will Do
We are looking for an intern to assist in supporting our global affiliate and partnership marketing efforts promoting our streaming platforms across the affiliate channel. You will be exposed to the day-to-day responsibilities of working in the entertainment marketing field, gain an understanding of digital marketing campaign building, project management and internal/external communication.
The Intern will play a critical role in assisting and supporting business development, recruitment efforts, planning and execution of publisher campaigns across top partners and PR communication of upcoming content and platform initiatives. Our ideal candidate will have interest in digital and partner marketing strategy. This is a great opportunity for someone who is passionate about paid media and wants to be at the forefront of a developing, innovative channel. Responsibilities include:
- Assisting in program strategy across the affiliate ecosystem including development of sell-in documents, partner communications, and campaign setup
- Analyzing data and metrics to identify key opportunities to improve KPI performance, increase scale, enhance efficiency of marketing spend and assist in implementing daily strategies to drive subscriber acquisition, conversion & efficiency
- Collaborating with cross-functional teams, key vendors, publisher partners, agencies and working with regional counterparts to expand business initiatives globally
- Drafting creative briefs, and tracking creative process from proposal through approval and campaign launch
- Conducting market research to stay up-to-date with best practices and emerging trends
Required Qualifications & Skills
- Passion for digital marketing, streaming, industry advertising trends and understanding of the unique attributes of every step in the marketing funnel
- Excellent writing, verbal and interpersonal communication skills working with colleagues across departments at all levels
- Hardworking, proactive, eager to learn and willing to tackle new challenges
- Well organized, with positive relationship-building and time-management skills
- Strategic self-starter and ability to prioritize many ongoing projects
- Ability to manage confidential information with flexibility and ability to work in a fast paced and dynamic environment
Preferred Qualifications
- Highly analytical, resourceful with critical thinking and problem-solving skills
- Multilingual proficiency (Spanish, Portuguese, French, or other)
Education
- Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Professional Internship
- Major or previous coursework in Business Administration, Marketing, Media or related major preferred
Eligibility Requirements & Program Information
Candidates for this opportunity MUST meet all of the below requirements:
- Be at least 18 years of age
- Have not completed one year of continual employment on a Disney internship or program
- Possess unrestricted work authorization
Additional Information
- The approximate dates of this internship are January through May 2025
- Able to work Monday through Friday for the duration of the internship, 40 hours each week
- Able to provide own housing for the duration internship program in the New York City area
The pay rate for this role in New York City is $22 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
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Job Features
Job Category | Sales & Marketing |
Job Reference ID | 10102479 |
Job Location | New York, New York, United States |