Digital Marketing Technologist

Work Location(s): Albany, NY, US

Maitland, FL

Augusta, GA

Louisville, KY

Salem, NH

Norfolk, VA

ADP Retirement Services is hiring a Digital Marketing Technologist. In this position, you will be responsible for leading and implementing the technical execution of developing and deploying personalized omnichannel digital/demand generation and leading nurture journeys that optimize audience engagement, leads, and sales pipeline leveraging a diversified digital marketing technology stack.  The role requires extensive hands-on technical expertise and will involve continuous collaboration with internal leaders, stakeholders, strategists, and consultants to gather requirements.  The ideal candidate must possess strong written and verbal communication skills, the ability to interact with others of varying skill sets and competencies both virtually and face-to-face, and meet or exceed project timelines and expectations in a complex, fast-paced, and results-driven environment.

Key Responsibilities:

• Partner with stakeholders across multiple functional teams to develop, deploy, maintain, measure, and optimize personalized retirement services campaigns.
• Work regularly with data scientists, sales/marketing operations, analytics, and others to develop, activate, and optimize comprehensive digital communication experiences.
• Create, integrate, or incorporate landing pages, forms, emails, SMS, advertising media, in-app push notifications, chat, and other digital properties (static assets, images, videos, dynamic content, web) into campaign journeys.
• Proactively shape and improve best practices, methods, techniques, tactics, and strategies that optimize audience experience, visitor engagement, and conversion outcomes.

Technical/Professional Requirements:

• 3-5 years of Salesforce Marketing Cloud and Interaction Studio experience required.
• Fluent with Salesforce Journey Builder, Automation Studio, and Email Studio.
• Familiar with Ad and Mobile Studio.
• Strong understanding of audience segmentation and omnichannel audience targeting and personalization.
• Experience with SMS and push notifications.
• Experience developing journeys functionally dependent complex data sets.
• Create and use Data Extensions.
• Strong working knowledge of SQL and its interrelationship with Marketing Cloud.
• Strong understanding of contact entry/exit criteria.
• Solid experience developing and leveraging AMPScript.
• Working familiarity with JavaScript, jQuery, JSON, and SSJS.
• Exposure to or working familiarity with AWS, Tableau, Google Analytics, Demandbase, and Bombora.

BONUS POINTS FOR THESE: Preferred Qualifications

• Human Capital Management (HCM), Financial Services, or Retirement Services industry experience.
• Thrives in a creative environment and enjoys developing meaningful solutions.
• Comfortable with ambiguity – a self-starter with an entrepreneurial spirit.
• A high degree of personal initiative, results-oriented, strong sense of integrity and self-accountability.
• Open to reaching across functions (product, sales, sales operations, etc.) to strengthen partnerships, processes, and demand generation capabilities.
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making.
• Strong attention to detail and project management

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.