Digital Editor, SEO (Nat Geo)

Job Summary:

We are looking for a “lightening rod” editor who knows how to commission and optimize content for maximum discoverability in Search. This Digital Editor plays a vital role in developing assignments and editing stories for National Geographic’s global audiences while using the latest keyword research, tools, and SEO best practices to elevate the beloved brand. They will provide ongoing feedback that boosts Search opportunities across digital teams, and their guidance will have direct impact on our success and how we remain competitive in the ever-changing SEO landscape.

Responsibilities:

• Make regular updates to existing digital content with the goal of improving on-page SEO and increasing search traffic, page rank, etc.
• Create strategy against KPIs identified by Editorial leadership.
• Run reports, monitor, and react to SEO issues as they arise.
• Conduct ongoing keyword research and provide feedback and suggestions for new content opportunities that match both editorial and ecommerce content production pipelines and targets.
• SEO QA newly published digital content.
• Provide guidance and feedback related to revolving SEO best practices to digital content staff.
• Monitor industry landscape plus other duties as assigned.

Basic Qualifications:

• Minimum 3 years of relevant experience
• Excellent communication skills, both written and verbal
• Strong attention to detail
• Ability to work effectively both independently and as part of a team
• Dependability and positive attitude
• Professional writing and editing skills
• Proficiency in Semrush, Google Trends, and and/or comparable tools and analytics experience required
• Must be able to work onsite 4 days per week

Preferred Education:

• Bachelor’s degree in related field

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.