CRM Manager

About the Job

We are currently seeking a meticulous CRM Manager to support our team in managing Email, SMS, and Loyalty campaign activations! This role will help engage customers, increase brand awareness and sales, and effectively communicate marketing campaigns.Responsibilities

• Collaborate with the team to develop and refine overall strategies for Email, SMS, and Loyalty marketing to ensure alignment with Coco & Eve’s business objectives, goals, and priorities.
• Own the EDM channel, including its execution strategy and providing strategic recommendations.
• Partner with the brand team to ensure clear and accurate email briefing, and work closely with the design team to deliver the right visuals.
• Build customer segments, execute automation, and optimize customer journeys.
• Develop strategies for scheduling automation, segmentation, and ad-hoc communications across Email, SMS, and Loyalty channels.
• Manage weekly reporting decks and analyse campaign performance metrics.
• Stay up to date with Email and SMS marketing best practices, sharing insights and learnings with the broader marketing team regularly.
• Optimize Email and SMS programs through ongoing testing of creative elements, copy, timing, offers, targeting, and more.
• Coordinate campaign launches with internal and external stakeholders to ensure timely and consistent execution.
• Identify opportunities to enhance the effectiveness of Email, SMS, and Loyalty programs.

Your Profile

• 4+ years of combined professional experience in CRM, Email, and SMS marketing.
• Ability to write content for EDM briefs in collaboration with Brand and Design teams.
• Extensive experience in email deployment and a strong understanding of QA processes.
• Proficiency in HTML/CSS coding for email and familiarity with responsive design.
• Solid knowledge of email best practices and deliverability standards.
• Superior project management skills with keen attention to detail.
• Ability to provide strategic recommendations backed by data insights.
• Strong team player with the ability to contribute creative ideas to the organization.
• Excellent verbal, interpersonal, and written communication skills.
• Exceptional command of the English language.
• Capacity to anticipate needs, innovate, and excel in a fast-paced environment.
• Positive attitude, collaborative mindset, and a proactive approach to solving problems.