Creative Copywriter, CreativeWorks Studio

Job Summary:

Department Overview:

Disney CreativeWorks Studio is a full-service branded content studio and creative agency with global scale, proprietary insights and data, unparalleled access to the world’s most valuable IP, and a legacy of captivating clients and audiences everywhere. We are responsible for creative, strategy, and production of custom branded entertainment and sponsored content solutions across all Disney Entertainment platforms and channels – Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television.

We function as a critical revenue-generating content studio inside TWDC. Our workflow takes content solutions from creative development, pitching, and multi-platform production, through delivery and distribution across all media platforms.

Key stakeholders and partners across the enterprise include Disney Ad Sales, Disney Entertainment Marketing, Movie Studios Marketing, Development and Current Series teams, Publicity & Communications, show creators, show talent, Legal, BA, Finance, and S&P. Additionally, we are client-facing as we pitch and sell-through our content solutions across all segments and categories of the business.

Job Summary:

This role specializes in the specific discipline of advertiser-sponsored custom content on Disney streaming and linear TV networks, wherein consumer brands (e.g. tech, auto, CPG, etc.) are combined with creative IP and platforms (e.g. Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television) to create entertaining content and campaigns with a business purpose.   Beyond “product placement”, this role develops robust streaming, social, live, linear, longform and shortform campaigns.

The ideal candidate will be an expert high-volume writing in multiple voices for differing brands, TV shows, consumers and audiences, from succinct and snappy pitches and presentations to longer-form scripts and treatments, while artfully blending storytelling and specific business objectives.  You should be equally comfortable in a TV writers’ room as you are in a Fortune 500 brand’s marketing strategy session.

Ideally, you have an advertising agency and editorial content background, are a creative hybrid with diverse cultural and entertainment interests, and a deep interest in emerging trends and culture. Your mindset is that of a curious, creative problem solver and big thinker comfortable working across all genres and media platforms.

You understand all aspects of the storytelling craft – scripting, characters, structure, art direction, etc.

As part of the DCW Studio team, we collaborate with numerous departments and key stakeholders (sales, research, production, marketing) to deliver best-in-class creative content and experiences.

Responsibilities:

• Respond to RFPs/briefs from DAS, brands and agencies, understanding how ideas fit into broader content strategies and streaming ad products. Generate innovative custom concepts to secure new and repeat business, communicate ideas effectively to create impact in written form.
• Attend bi-weekly brainstorms and generate marketing concepts that connect a wide spectrum of brands and advertising verticals with original DET titles and cultural/seasonal initiatives.
• Get immersed in brand tone and voice and write copy for a variety of on-channel videos and ad units, including custom shoots, clip-based promo and copy-driven graphics cards.
• Collaborate closely with creative, strategy, and editorial teams on solutions that run the gamut from 30 sec videos and social content to original short-form series and 360º campaigns.

Minimum Requirements:

• Minimum of 5 years of copywriting experience in production with a focus on branded content or co-promotions, or consumer marketing/creative agency with content creation responsibilities.
• Highly knowledgeable of Disney’s streaming platforms, TV networks and shows, ad products, and Entertainment content and already an avid viewer with ideas that can integrate seamlessly.
• Experience developing and writing innovative, best-in-class creative and branded content
• Act as a lead during client meetings including, but not limited to client pitches, kick off calls.
• Strength in writing presentations, decks, and proposals.
• Ability to work closely with production and editorial to fully realize best -in-class storytelling
• Proactively produce new ideas and opportunities based on innovations within the marketplace
• Comfortable being on-set and writing “on the fly” if needed during production
• Deliver client-facing presentations and interface regularly with senior management and liaise with a series of internal teams
• Candidate should be able to work in an energetic environment with a small team and balance multiple projects at one time

***Please note:  past work and/or a writing sample will be requested

Required Education:

• Bachelor’s degree in creative writing, journalism, or related field preferred.

This role sits in our Burbank, CA office and will be onsite 4x/week (Monday – Thursday), work from home on Friday.
The hiring range for this position in Burbank, CA is $113,800.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.