Community Affairs Lead – Senior Manager – North Carolina

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

We are currently seeking our next Senior Manager of Community engagement for North Carolina. In this position, you will serve as the market’s strategic community expert to support business growth and retention. This role leads efforts to strengthen Aetna and CVS Health brands in communities through the development and execution of a hyperlocal community strategy that fosters collaboration amongst business segments and leverages CVS Health programs, initiatives and assets.

Responsibilities will include:
– Oversee the community strategy development and deployment of tactics that are repeatable, scalable, measurable, engaging and differentiate the Aetna brand to drive growth and retention in local markets influenced by local demographics, SDoH factors and multicultural insights.

– Develop and initiate community relationships, community engagement opportunities, social media strategies while fostering colleague volunteerism.

– Establish and maintain not-for-profit and for-profit national, regional, and local community partnerships that enable achievement of local market goals

– Effectively manage Aetna relationships with local market and segment leaders

– Cultivate and maintain key business relationships with leadership across the Enterprise to collaborate on community related opportunities that help advance local market and business unit goals. (e.g. CVS Health Corporate Social Responsibility & Philanthropy, Government Affairs, Impact Investment and Workforce Initiatives teams)

– Provide community content in support of RFPs/Finalist Presentation requests from business segments.

– Manage allocated budget effectively to achieve above objectives. This may include cost sharing with business segments to maximize impact.

– Influence local social media efforts with a particular emphasis on LinkedIn; provide hyperlocal intel regarding community media outlets to enable deeper brand awareness and engagement within communities.

– Display the Aetna brand in a professional, consistent, and inspiring way that connects the brand with the community members and consumers, leading to brand loyalty, acquisition, and cross-sell/upsell opportunities.

Required Qualifications
Minimum of 5 years in developing, managing and executing community programs and relationships.

Preferred Qualifications
Minimum of 3 years in the Healthcare industry

Education

Bachelor’s degree in business marketing, communications or other related field or equivalent experience required (HS Diploma and 4 years of relevant experience)

Pay Range

The typical pay range for this role is:

$75,400.00 – $166,000.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 
 
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

We anticipate the application window for this opening will close on: 05/31/2024