CAMPAIGNS AND DIGITAL SPECIALIST

Summary

Posted:Apr 07, 2025

Weekly Hours:40

Role Number:200598576

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries! It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! The Campaigns and Digital Experience Specialist is responsible for driving strategic marketing campaigns and optimizing digital experiences to enhance customer engagement (direct and through partners), brand visibility, and business growth. This role requires a diligent professional with expertise in campaign execution, digital marketing, and data-driven decision-making to create seamless and impactful digital interactions across multiple platforms.

Description

KEY RESPONSIBILITIES Campaign Execution and Support Assist in the development and execution of integrated marketing campaigns across digital and traditional channels, ensuring alignment with business objectives. Handle day-to-day campaign tasks, including content creation, sell in activities and measurement. Collaborate with cross-functional teams (marcom, product marketing, partner comms, sales, and regions) to ensure smooth campaign implementation. Apply marketing automation tools to enhance partner experience and engagement. DIGITAL EXPERIENCE ENHANCEMENT – Support the optimization of digital customer experiences through partners by continuing the evolve the standard methodology playbooks – Settle digital strategy for B2B and advocate with teams to integrate into existing B2C tools and initiatives – Collaborate with cross-functional teams to see opportunities to incorporate AI in the digital experience – Assist in seeing opportunities for personalization and data-driven enhancements to improve the customer journey. – Conduct testing and gather user feedback to refine digital experiences. – Champion regional efforts and pilots to drive and enhance the B2B digital experience and share standard methodologies ANALYTICS AND PERFORMANCE TRACKING – Monitor, analyze, and report on campaign and partner website/Apple site performance using key performance indicators and key marketing metrics. – Use data analytics tools to track campaign effectiveness, optimize marketing spend, and identify trends for continuous improvement. – Provide data driven recommendations to improve engagement and conversion rates. TECHNOLOGY AND BEST PRACTICES – Stay updated on digital marketing trends and emerging technologies to support innovation in campaigns and experiences. – Assist in implementing standard methodologies in SEO and content marketing – Support the management and optimization of the marketing technology stack, including CRM, automation, and analytics tools.

Minimum Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field or equivalent experience.
• Approximately 5 years of experience in campaign management, digital marketing, or a similar role.
• Experience developing content with different touch points throughout the customer journey
• Basic understanding of digital experience principles, UX/UI standard methodologies, and customer journey mapping.
• Proficiency in marketing automation, CRM systems, and analytics platforms (Pardot, Google Analytics, HubSpot, Marketo, etc.).
• Analytical attitude with the ability to interpret data and optimize performance.
• Strong communication, project management, and collaboration skills.

Preferred Qualifications

• Experience in B2B or SaaS marketing environments.
• Understanding of paid media, social media marketing, and content strategy.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.