Brand Manager, Marketing – Beats

Summary

Posted: Nov 14, 2024

Weekly Hours: 40

Role Number:200579101

This Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats’ position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand Manager and Brand Director to ensure that all brand initiatives align seamlessly with overall marketing objectives, delivering a cohesive, engaging brand message and experience for consumers across key touch pints. The Brand Manager will drive impactful marketing efforts that support the brand’s strategic priorities and engage target audiences in meaningful ways that reflect Beats’ bold, influential presence in culture, sports, and music. Fostering external and internal relationships is a requirement in this mission, partnering with internal cross functional peers, senior leadership and external partners.

Description

– Partner with Senior Brand Manager and Brand Director to develop marketing plans, while working closely with cross-functional teams including media, social. .com, PR, channel and creative teams. – Facilitate global alignment by collaborating with regional teams in EMEA and APAC, ensuring that local campaigns reflect the global brand strategy and are effectively localized as needed. – Leverage consumer and customer insights, market conditions, and competitor data to inform marketing plans. – Develops briefs, campaign recaps, and brand reporting in an accurate, timely manner to foster future improvement. – Develop and deliver campaign all ups/recaps/updates/brand reporting/internal PR – Work with internal peers to track/analyze/present customer and business metrics to marketing leadership with thorough insights on impact and clear recommendations – Have a genuine interest, curiosity and desire to develop never been done before, effective campaigns that deliver on objectives

Minimum Qualifications

• Minimum 5-7 years in Brand Marketing with one or more category-leading brands
• 5+ years in Brand Marketing role with a category leading brand(s)
• Proven experience with culture and sports is preferred

Preferred Qualifications

• Bachelor’s degree preferred
• Some form of global experience (either study or work) preferred
• World class marketing campaign experience a must.
• Experience in developing integrated plans
• Creative, production and project management experience
• Highly adaptive, able to identify issues and proactive problem solving critical to success. An agile self-starter, results oriented and able to deal with ambiguity
• Drive execution, foster innovation and collaborates extremely well with others
• Able to organize workload, prioritize and multi-task work under pressure in a fast paced environment
• Calm under pressure while exuding competence and “can do” attitude
• Communicates effectively (written and oral)
• Hungry and curious – constantly bringing new insights, ideas and opportunities to the brand
• Passion for a brand that moves fast and shapes culture

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $165,200, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.