Analyst, Marketing Planning & Analytics

Job Summary:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more! In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios!

Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Responsibilities:

• Assist with orchestrating the development of reporting and analysis, specifically integrating marketing data with content + retention metrics.
• Develop and maintain reporting dashboards using Tableau, Looker and sophisticated Excel to track key marketing critical metrics.
• Craft and develop clear, visually engaging charts and infographics to effectively communicate sophisticated data, trends, and insights
• Support implementation and management of automated solutions to streamline data collection, transformation, and reporting workflows, reducing manual effort, minimizing errors, and accelerating the delivery of accurate, actionable insights
• Execute in-depth, targeted, ad-hoc data analyses to support partner needs across marketing, finance, and data teams
• Collaborate with cross-functional teams to identify opportunities for optimization and improvement.
• Use detailed, comprehensive data analysis to assist the creation and implementation of marketing and content strategies.
• Assist with analyzing customer centricity (identifying customer characteristics and marketing platforms that result in higher retention and up-sell opportunities).
• Stay current with industry trends and competitor’s best practices in marketing analytics and content planning.

Basic Requirements:

• Bachelor’s degree
• 3+ years of professional experience in marketing analytics or a data related field.
• Strong analytical skills with the ability to interpret sophisticated data sets.
• Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker.
• Advance excel knowledge (sumifs, index-match, macros)
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Meticulous with a high level of accuracy

Preferred Requirements:

• Prior experience in marketing analytics or working with a streaming service
• Experience working with digital marketing organizations
• Experiencing working with Marketing Mix Models
• Programming knowledge in Python, R or SQL

The hiring range for this position in New York, NY is $89,300.00 to $119,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.