Ad Platforms Business Strategy

Summary

Posted: Jan 27, 2025

Weekly Hours: 40

Role Number:200588125

At Apple, we believe in the power of technology to enrich people’s lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers — helping people discover content, supporting creators, and protecting and respecting everyone’s privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering dedication to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

As a leader on Ad Platform’s business strategy and planning team, you will be working across Ad Platform’s senior leadership team to help outline, analyze, refine, and communicate our long term business plan. You will be able to articulate the strategy across the organization as well as evangelize our strategy to various stakeholders. The business strategy will need to include connects into Apple’s overarching vision and guiding principles which will involve cross business collaboration throughout Apple. This role requires a blend of data-driven insights with a sense of creativity for what’s possible. You will play an outsized role on opportunity identification, assessment, development, and communication. The individual in this role would lead by influence, frequently running cross functional working groups to evaluate opportunities and advance proposals. You have a keen sense of the advertising marketplace, and will help position Ad Platforms for global growth.

Minimum Qualifications

• 10+ years of building out corporate and business strategies that drive growth within a high-tech company or product
• A background that includes corporate development, business strategy, business planning, or management consulting or equivalent.
• A deep understanding of the digital advertising industry, its trends, and a well formulated opinion of where the market is going
• Experience analyzing complex new business opportunities
• Bachelor’s degree or equivalent education.

Preferred Qualifications

• Excellent verbal, written, and presentation skills
• Ability to lead by influence and work effectively with cross-functional teams in a global matrix organization
• Strong self-starter who is able to drive progress independently
• Ability to establish a long range vision for the business by leveraging data and various analysis techniques
• Committed to ensuring our business strategy drives growth and business results through constant refinement
• Prior digital marketing experience

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.