Senior Product Marketing Executive

Senior Product Marketing Executive

The role:

• Assess the GTM plan and create value propositions and benefits for products/services
• Execute campaign management to manage a variety of end-to-end marketing campaigns to drive awareness and leads. Lead from planning, segmentation, creative, and execution.
• Plan and roll out email marketing to generate leads for products/services
• Digital Performance: Track and optimize the performance of digital campaigns
• Work closely with the product team to drive demand and generate leads
• Focus on content Marketing to write long-form articles to profile subject matter experts/capabilities that are optimized for SEO and our target keywords
• Develop sales enablement (Elevated presentation, brochures, and social post that supports the process of selling)
• Plan and coordinate exhibitions, conferences, and corporate visits.
• Generate event reports for after-action review
• Analysis/ROI by presenting data for the Group Marketing Manager and tracking the marketing spend
• Align with the marketing communications team to synchronise corporate branding, messaging, and the company’s strategic directions.

Requirements:

• Degree in marketing required
• 4 to 5 years of relevant working experience
• Experience working in IT and cybersecurity preferred
• Able to use basic tools in Adobe Photoshop and Illustrator
• Singaporean only

Work Location: Jurong East

Notes: If you’re interested with the above job, please click button [Apply the job @Company’s site] below to brings you directly to the company’s site.