Email Marketing Lead for Customer Lifecycle – Apple Ads

Summary

Posted:Apr 17, 2025

Weekly Hours:40

Role Number:200592057

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description

We’re looking for an experienced B2B marketer to oversee customer lifecycle marketing for Apple Ads. You’ll serve a critical role on our Worldwide Commercial Marketing team. We focus on generating more demand for Apple’s advertising solutions, and enhancing the experience for our customers throughout all stages of their journey with us. Our communications are designed to inform prospective customers about our ad opportunities, help new customers get set up for success from the start, and share ongoing tips and updates for current customers to grow their business even more. You’ll be responsible to launch and continually refine new ways for people to take timely and actionable next steps. Your work includes directly managing and optimizing our onboarding emails to make our outreach even more meaningful. You’ll also create new communication paths to be more tailored for our different types of customers. Beyond the onboarding experience, you’ll work cross-functionally with other marketers to activate and engage with customers through other marketing programs and sales channels. * Lead all facets of our customer journey communications in partnership with other marketers, writers, designers, data analysts, and engineers. * Champion new ways to improve how we keep customers informed and inspired. * Enhance the quality of our communications by sharing user engagement findings, along with recommendations. * Ensure consistency in our tone and approach across all customer journey deliverables — which include email communications, guides, and sales enablement materials. * Proactively explore the competitive landscape to determine if there’s learning to share, and if we should build into our own initiatives. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d love to hear from you.

Minimum Qualifications

• 10+ years as a B2B marketer in the tech or digital advertising industry
• Experience leading the strategic development and marketing of a customer lifecycle program
• Significant experience delivering communications throughout all stages of a customer’s journey
• Extraordinary written and verbal communication that’s thoughtful and encourages deeper collaboration

Preferred Qualifications

• Excellent organizational, multi-tasking, and project management abilities
• Track record of experimenting in the face of the unknown to determine the right approach
• Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs
• Consistent track record of being an effective cross-functional collaborator
• Decisively makes high-quality decisions, even when based on incomplete information or in the face of uncertainty
• Possess unquestionable personal code of ethics and integrity