WW Digital Strategist – Shopping Experience

Summary

Posted: Feb 20, 2025

Role Number:200592013

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Global Digital Experience and Expansion team defines and evolves the strategic vision and end-to-end customer experience for apple.com, the Apple Store app, and global expansion of Apple’s online store. As part of the team, you’ll be focused on evolving our digital experience strategy and initiatives and optimizing the current shopping experience for accessories and aspiring hero lines of business. You will work to innovate, elevate, and expand our digital store platforms and create best-in-class experiences for our customers.

Description

This role will build the strategic vision, innovate on new shopping experiences, and evolve the customer journey for Apple Store Online. Help us grow some of Apple Retail’s fast growing and emerging product lines, overseeing the end-to-end planning and program management of numerous initiatives to create a cohesive shopping experience. You will develop multiyear experience strategies to support Apple broader priorities: – Define the end-to-end digital customer journey on how customers navigate, learn, shop, configure, and purchase Apple brand and third party Accessories, Audio and Home products from the Apple Store online, the Apple Store App, and other digital platforms. – Be responsible for the commercial performance of specific product lines and/or customer journeys. – Continually optimize the customer’s shopping experience through data analysis, customer insights, A/B testing, and usability testing. Identify data-driven insights and synthesize conclusions into actionable recommendations. – Author and present creative briefs and presentations to mobilize cross functional partners to support business priorities, opportunities, and performance improvements. – Develop, manage, and socialize digital commerce initiatives from conception and ideation through prototyping and testing. – Develop strong cross-functional relationships and communicate tailored updates and narratives to senior leadership.

Minimum Qualifications

• 7+ years in a Program Management experience driving e-commerce or consumer digital experiences.
• Experience in an e-commerce customer experience function.
• Ability to communicate effectively, across all levels of the organization, including experience working closely with creative and UX teams to create innovative customer experiences.
• Proficiency in keynote and experience developing and presenting strategic concepts to cross-functional senior leadership

Preferred Qualifications

• Demonstrated success leveraging analytics and insights to enhance the end-to-end customer experience for a specific product category.
• Exceptional organizational, communication, and leadership skills, with the ability to influence cross-functional teams
• Demonstrated ability to define and achieve strategic goals in an innovative and fast-paced environment.
• Deep knowledge of e-commerce B2C industry – familiarity with shopping trends, consumer behavior, and/or conversion optimization.
• Experience in any of the following: Customer journey design, category management, P&L management, e-commerce sales, and/or monthly payments.
• Demonstrates Apple’s values of inclusion and diversity.
• BA/BS degree, MBA a plus.

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.