WW E-commerce Strategist – Shopping Experience & Optimization

Summary

Posted: Feb 4, 2025

Role Number:200589427

Summary Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Summary Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Digital Experience and Expansion team defines and evolves the strategic vision and end-to-end customer experience for apple.com, the Apple Store app, and global expansion of Apple’s online store. As part of the team, you’ll be focused on evolving our e-commerce strategy and initiatives and optimizing the current shopping experience for our hero products. You will work to innovate, elevate, and expand our online store and create best-in-class experiences for our customers.

Description

This role will build the strategic vision, innovate on new shopping experiences, and evolve the customer journey for Apple Store Online. Help us grow some of Apple Retail’s most significant product lines, overseeing the end-to-end planning and program management of numerous initiatives to create a cohesive shopping experience. You will: – Optimize the performance of our existing e-commerce experience, develop multiyear business plans to drive growth and revenue targets, and cultivate strategic business priorities. – Define how customers navigate, learn, shop, configure, and purchase products from apple.com, the Apple Store App, and other digital platforms. – Be responsible for the commercial website performance of specific product lines and/or customer journeys. – Continually optimize the customer’s shopping experience through data analysis, customer insights, A/B testing, and usability testing. Identify data-driven insights and synthesize conclusions into actionable recommendations. – Author and present briefs and presentations to mobilize cross functional partners to support business – priorities, opportunities, and performance improvements. – Develop, manage, and socialize digital commerce initiatives from conception and ideation through prototyping and testing. – Develop strong cross-functional relationships and communicate tailored updates and narratives to senior leadership.

Minimum Qualifications

• 5+ years of work experience, with 2+ years managing a product line or product category.
• Experience in an e-commerce customer experience function.

Preferred Qualifications

• Demonstrated success in growing a product line, product category, or business unit through data driven insights.
• Exceptional communication, storytelling, and presentation skills.
• Deep knowledge of e-commerce B2C industry – familiarity with shopping trends, consumer behavior, and/or conversion optimization.
• Experience in any of the following: Customer journey design, category management, P&L management, e-commerce sales, and/or monthly payments.
• Demonstrates Apple’s values of inclusion and diversity.
• BA/BS degree, MBA a plus.

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.