Experiential Marketing Events Lead, Ad Platforms

Summary

Posted: Nov 15, 2024

Weekly Hours: 40

Role Number:200579248

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports creators, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put customers first while helping businesses grow! Our technology makes advertising possible on Apple apps and services. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

Are you a change-maker with deep experience architecting strategic B2B event plans and activating both virtual and in-person customer experiences to fuel business demand? Do you have proven success leading teams to deliver impactful, multifaceted experiences and programming during major advertising industry moments (e.g. Cannes Lions International Festival of Creativity, CES, etc.)? We’re looking for a results-driven senior-level marketer to lead our B2B experiential marketing team and own the comprehensive events program for Apple’s advertising business. As part of the Worldwide Commercial Marketing leadership team and the trusted subject matter expert on AdTech events, the Experiential Marketing Events Lead will be responsible for evolving our long-term events strategy to support our business objectives and accelerate growth. The Experiential Marketing Events Lead will play a pivotal role in demonstrating the value of Apple advertising through immersive, engaging, and memorable event experiences that foster and deepen strategic customer relationships, help us tell our story, facilitate community building and learning opportunities, and drive sales momentum with brand and performance marketing decision makers. This person will develop and manage a multi-year event roadmap, oversee high-quality delivery of events around the world, and effectively collaborate across extended marketing and sales teams to continually improve our experiences. Day-to-day responsibilities may include: • Managing a small team of event marketing specialists • Developing and implementing well-informed and effective strategies and plans based on business needs • Spotting and evaluating industry trends and market insights to inform event direction • Exploring new event formats and technologies to better engage audiences • Determining event goals and objectives in consultation with cross-functional business partners • Writing clear and insightful briefs to inform and inspire creative teams • Evaluating and reporting on marketing event impact • Effectively managing budget and resource allocation • Sharing clear updates and adapting communications for different internal audiences • Building relationships with key event stakeholders, strategic partners, and suppliers Strong attention to detail, effective project management, focus on continuous improvement, and a pulse on the real-time event landscape will be necessary for success in this role. Travel will be required. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d like to hear from you!

Minimum Qualifications

• 12+ years experience, with increasing responsibilities, as an events marketing professional
• Proven success managing a team of B2B marketing event managers
• Track record of building strong working relationships with event production agencies and creative teams
• Experience with and deep understanding of the ad tech landscape and related industry events

Preferred Qualifications

• Self-starter who consistently delivers excellent work
• Experience working in a geographically distributed team
• Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
• Possess an unquestionable personal code of ethics and integrity
• Extraordinary written and verbal communication