Product Marketing Customer Insights, Ad Platforms

Summary

Posted: Nov 11, 2024

Weekly Hours: 40

Role Number:200578392

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports brands, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put consumers first while helping businesses grow! Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

We are seeking a dynamic Product Marketing Manager to lead the GTM strategy and operations for customer insights we deliver to our clients, partners and go to market teams. This role will focus on identifying customer insights requests, collaborating with cross-functional teams to drive strategic insight prioritization, and crafting both short-term and long-term product strategies and go-to-market (GTM) plans. You will be the critical bridge between customer feedback, product development, and the market, ensuring that insights that we bring to our customers and our data products are aligned with business objectives and market needs.

Minimum Qualifications

• BA/BS in Communications, Marketing, Advertising, Business, or equivalent experience.
• 10+ years experience developing B2B marketing strategies, content, and programs.
• Prior experience in ad tech, digital advertising, or marketing technology, with a strong focus on performance advertising and campaign optimization.
• Some travel required.

Preferred Qualifications

• In-depth knowledge of ad tech, media, and data-driven product marketing
• Expert at interpreting data and deriving actionable insights that inform product marketing strategies
• Experience using data to drive strategic product decisions and inform marketing narratives
• Experience in positioning complex measurement solutions to technical and non-technical audiences alike
• Skilled at building relationships and leading through influence, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team
• Demonstrated passion for creating strategies and marketing programs that drive customer success and meet evolving market demands
• Big-picture strategic problem solver with an attention to detail in execution
• Appreciates Apple culture and values, and is energized by the challenges of redefining and demonstrating the benefits of user-centric advertising products
• Experience developing narratives for complex B2B advertising solutions

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.
  
  Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
  
  Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.