Global Marketing Strategy and Campaign Intern, Spring 2025

Job Summary:

About the Role & Program

Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.

Join us as the full-time Consumer Products Global Marketing Strategy and Campaign Intern where you’ll contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top line demand!

We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more! The approximate dates of this internship are January 2025 through June 2025.

What You Will Do

You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Global Marketing Strategy Manager.

• Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectives
• Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
• Evaluate campaign creative and track approvals and status updates with external agencies
• Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision making
• Watch program and product budgets to ensure financial objectives are met
• Collaborate with teams to deliver assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and ensuring updates are maintained
• Provide insights into Gen Z trends and their ways of thinking, adding a generational perspective
• Actively contribute to discussions and initiatives, as an engaged and proactive team member
• Be responsible for overall project management and assist with ad hoc requests from the team

Required Qualifications & Skills

• Skilled at developing strategic feedback, business proposals and marketing communication plans
• Proven experience in strategic development and project management
• Proficiency in Microsoft Office Suite/Keynote and presentation delivery
•  Knowledge of marketing industry trends and innovations
• Creative- minded with the ability to encourage individuals and teams
• Curiosity about global consumer products marketing activation

Education

• Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
• Currently enrolled as a senior or recently graduated within the past six months, pursuing a Bachelor’s degree or equivalent experience in Marketing, Business, Communications or other related field

Candidates for this opportunity MUST meet all of the below requirements

• Be at least 18 years of age
• Possess unrestricted work authorization
• Have not completed one year of continual employment on a Disney internship or program

Additional Information

• The approximate dates of this internship are January- June 2025
• Ability to work full time hours (approximately 40 hours per week) Monday – Friday, for the duration of the internship with possible evenings and weekends if necessary
• This internship is located in Glendale, CA; candidates should be receptive to providing their own transportation and housing for the duration of the internship
• Follow the The Disney Look appearance guidelines
• The pay rate for this internship in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

The pay rate for this internship in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.