Product Manager II – Data Solutions & Instrumentation

Job Summary:

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming Disney’s media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to maximize flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working for Disney Entertainment & ESPN Technology

• Building the future of Disney’s media business: DE&E Technologists are designing and building the infrastructure that will power Disney’s media, advertising, and distribution businesses for years to come.
• Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.
• Innovation: We develop and execute groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

The Product Management team guides the strategy and vision for Disney’s incredible global digital products portfolio – from Disney+, Hulu, ESPN+ and the ESPN App to Marvel Unlimited, National Geographic, ABC and ABC News, and film websites and games. This team impacts the way millions of people around the world experience and engage with Disney’s iconic stories and unmatched content in more personalized and immersive ways, leveraging cutting-edge technologies ranging from Machine Learning to Extended Reality.

Job Summary

The Disney Entertainment & ESPN Technology (DE&ET) Product Team is seeking a skilled Product Manager II to join the Data Solutions & Instrumentation team, leading measurement operations and data collection strategy within our ESPN web portfolios. The ideal candidate has significant experience managing the instrumentation of digital analytics tools or digital measurement tools such as Adobe Analytics, Google Analytics or similar, an understanding and experience with tag management system such as Ensighten, Tealium or similar and has an expert understanding of how data is structured or captured from web and native applications. The Data Solutions & Instrumentation team plays a key role in defining DE&ET data collection strategy, developing data requirements, KPIs, and acceptance criteria for new products.  The team also develops tools and processes for validating instrumentation accuracy and monitoring ongoing data quality and schema adherence.

Successful candidates will be comfortable and excited about leading, planning & execution across functional teams in a fast-paced, highly technical environment.  This role will have the opportunity to collaborate closely with a diverse set of leaders including engineering, product, program management, data technology, analytics, and marketing functions throughout The Walt Disney Company.  This is a unique opportunity to work across a portfolio of the world’s most recognizable brands and ensure their businesses are making the most data-driven decisions possible. This role will report to the Manager of Data Solutions & Instrumentation.

Responsibilities

• Gather, define & implement analytics requirements for all digital products within the ESPN web portfolio
• Act as the primary point of contact for leadership stakeholders in the product, engineering, ads & research organizations as the team translates business requirements into technical specifications
• Support cross-functional teams through the implementation and validation process
• Act as the relationship lead with our external 3rd party measurement partners (Adobe, Nielsen & Comscore) and ensure the consistent health and validation of their implementations within our products
• Creatively resolve blockers, manage stakeholders, and balance multiple competing priorities to find optimal solutions to technical challenges

Basic Qualifications

• 3+ years of product management experience with digital analytics or other relevant experience
• Experience with MarTech platforms in an agile environment
• Understanding of the digital landscape and how to capture and structure user engagement and product performance, and data for use in downstream analytics or marketing tools
• Strong technical aptitude for digital analytics and tag management tools such as Adobe Analytics, Adobe Launch, Google Analytics, Ensighten, mParticle, Tealium, etc.
• Experience writing data collection rules within analytic tooling interface such as Adobe Analytics processing rules or similar
• Proven ability and level of comfort conversing intelligently with engineering leads, product executives and researchers
• A strong attention to detail, with outstanding written and verbal communication skills

Preferred Qualifications

• Experience within the media industry and syndicated measurement partners like Nielsen or ComScore
• Basic knowledge of SQL
• Familiarity with shepherding data from the point of collection to end-user

Required Education  

• Bachelor’s degree in a relevant field required

The hiring range for this position in Seattle, WA and New York, NY is $118,000 to $158,200 per year and in Bristol, CT and Santa Monica, CA is $112,600 to $151,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.