Senior Director of Product Marketing, Next Gen HCM (Lifion)

Work Location(s): Roseland, NJ, US

Alpharetta, GA
New York, NY
Allentown, PA

Position Description | Senior Director of Product Marketing, Next Gen HCM

Looking to help influence the future of human capital management (HCM) and accelerate sales and marketing success?  Then make a new product marketing role on the ADP Go-to-Market team the next step in your career.   We’re looking for a hands-on product marketing leader to create breakthrough product positioning & messaging and drive successful go-to-market for a transformational new HCM product.

Reporting to the VP of Product Marketing, the Senior Director of Product Marketing plays a significant role in guiding go-to-market strategy, launching enhancements, and measuring progress of product initiatives in ADP’s large-company business segment.  You’ll represent the voice of the product and the views of the customer, understand the rapidly changing competitive landscape, and partner closely with product and sales to bring unmatched solutions to the market.

The Senior Director of Product Marketing will work closely with a cross-functional team across Product Management & Development, Marketing, Sales, Service and Operations to craft and execute go-to-market plans, product launches and marketing programs.  This role also collaborates with our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for our solutions. This person also plays a key role as an expert on our HCM products and advocating them to various internal/external audiences.

Stand Apart! You’ll build positioning, messaging, and value-propositions to distinguish ADP in the market – and establish yourself as a product expert. 

Go for the Win! You’ll transform buyer insights and competitive intelligence into product messaging and tactics that win in the market.

Live on the Edge! You’ll be at the forefront of bringing an innovative new product to market – by creating and executing launch plans that bring awareness, understanding and enthusiasm to prospects and clients alike.

RESPONSIBILITIES:

Messaging & Positioning.  Articulate the messaging for ADP’s products, and manifest this in a variety of channels and touchpoints for numerous stakeholders and their audiences.

• Develop a compelling value proposition to differentiate ADP from competitors
• Create and maintain message platforms to enable stakeholders across Marketing, Sales, and Product (among others)
• Collaborate with Sales Readiness, Enablement, and Effectiveness teams to deliver messaging and guidance for demo tactics and talk tracks, sales education, and sales tools such as product presentations, video explainers, and other market-facing content
• Contribute to the development of important presentations and assets such as analyst submissions and briefings, industry and client events, and other internal & external opportunities that showcase our products

Market Insight.  Help chart the course of ADP’s product evolution and go-to-market strategies.

• Bring an “outside-in” HCM market perspective to stakeholders across Product, Marketing, and Sales by studying competitors, technology trends, market conditions, regulatory changes, and buyer behaviors
• Drive market research initiatives, identify industry trends, and stay current with regulatory issues and other industry initiatives that impact ADP’s business
• Identify and size growth opportunities
• Segment the enterprise market – accounting for demographic, firmographic, and psychological factors

Go-to-Market.  Help bring ADP’s products to market.

• Create and implement product marketing strategies which elevate ADP’s position in the market
• Act as the go-to-market link between Product Management and Corporate Marketing – by creating marketing plans, launch plans and communications
• Drive sales growth per plan – including new sales and existing client upsell/cross-sell
• Develop and monitor measurement and metrics on product sales and performance

Product Evangelism.  Communicate the value and benefits of the ADP offering to internal and external audiences.

• Work with client marketing and communications teams to get the word out for key product news and milestones, including product road maps
• Work with Analyst Relations team on evaluations and briefings
• Serve as a trusted resource for product knowledge, subject matter expertise, and industry insight.

#LI-CS5

REQUIRED QUALIFICATIONS

• Bachelor’s degree required or equivalent
• Minimum of 7-10 years in product marketing and related roles
• Experience in working with and empowering sales teams
• Technology product messaging and product launch experience with proven results
• Experience developing and communicating product messaging successfully deployed by sales and marketing teams

PREFERRED QUALIFICATIONS

• Knowledge and experience in B2B technology and HCM / workforce management solutions
• Proven track record of comfort in fast-paced, entrepreneurial environments
• Experience working within large businesses

Personal Traits: Preference will be given to candidates who demonstrate the following:

You Understand Human Capital Management. You have knowledge and experience in HR administration, people management, team development, or recruiting – perhaps from a previous employer, or in a past role as an HCM practitioner.

You Drive Great Content.  You’re often called upon and always exceed expectations for frequent high-quality deliverables – ranging from marketing materials or sales assets such as blog posts, e-books, webinars, product videos, infographics, guides, and customer success stories. You simplify the complex – and your output is known for clear messaging, consumable content, and engaging design.

You’re A Communicator.  You have an affinity for sales and selling (perhaps from a previous role in direct sales or sales support.) You’re energized by an audience, with proven approaches to influence how others think. You equip others to do so – through written content, spoken word, or dynamic presentations, with a mastery of the latest internal technology tools to help get the job done.

You’re A Leader. You know how to collaborate in a matrixed environment and orchestrate broad initiatives among numerous stakeholders, including senior leaders. Yet you’re able to influence across organizational lines, with a strong presence and compelling presentation of your point-of-view.

You’re a Team Player. You’re a highly collaborative team player who knows how to “get things done” in a fast-paced, energetic, and complex environment. You collaborate smoothly with leaders, peers, and subordinates – with a respectful open mind towards the ideas and input of others. You acknowledge the contributions of each team member as you seek ways to make the entire team successful. You understand most of your initiatives are a group effort – and acknowledge there’s no “I” in “team.”

You’re Proven & A Self-Starter.  You take initiative and work hard – with minimal guidance or uncertain objectives. You’re known for your creativity, and idea generation. You’ve successfully built breakthrough product positioning and go-to-market strategies, relying on excellent execution to bring these from ideas to results. You’re trusted because of your personal accountability.

Role is hybrid (3 or more days in an ADP office, 2 or less working from home).

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensation range for this role is – $92,700 – $188,100 / Year

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.