Senior Manager-Marketing Strategy-Disney Games

The Walt Disney Companys games business is one of the worlds largest licensors of games across multiple platforms. Our games teams work closely with external development studios to create original stories through high-quality games inspired by the worlds of Disney, Pixar, Marvel, Lucasfilm and 20th Century Studios.

The Sr. Manager, Marketing Strategy will play an important role within the global games business with responsibility and oversight for strategically aligning our marketing organization and building systemic solutions that enable our team to deliver growth at scale across all franchises including Disney, Pixar, Lucasfilm, and 20th Century properties.

You will a) lead global WDG (Walt Disney Games) marketing strategy and execution for company initiatives, b) lead marketing efforts for Disney published titles, c) manage brand-building efforts for WG, d) create a games marketing center of excellence knowledge base, and e) optimize marketing operations models and processes.

You are a strategic and creative marketer with the ability to blend qualitative and quantitative aspects of marketing to craft a compelling story, influence audiences, and execute flawlessly.

You will report to the Vice President, Marketing

Please provide a portfolio with related work experience in Games, Marketing.

You Will Have :

Here is what you need to be successful at this job :

• Create and manage strategic portfolio-wide marketing campaigns focused on company priorities and franchise initiatives that deliver against defined business goals in a meaningful way
• Lead marketing efforts on Disney-published titles focused on developing and executing go-to-market strategy and working cross-functionally
• Develop and facilitate the distribution of one-sheets and plans for communicating portfolio marketing campaigns to both internal and external stakeholders
• Represent marketing in relevant XLOB (Experience Learning Object) meetings, shape programs to align with WDG marketing strategies and objectives, and encourage the inclusion of priority WDG titles in BU campaigns
• Liaise with the CPGP (Consumer Products, Gaming and Publishing) Marketing Strategy and DPEP (Disney Parks, Experiences and Products) Synergy teams to support the execution of XLOB campaigns as it relates to select company priorities and franchise initiatives
• Serve as a thought leader to drive conversations around new and innovative marketing activations benefitting the entire portfolio of games across franchises
• Oversee strategic brand initiatives to develop the WDG brand and build awareness and engagement campaigns for the WDG global portfolio (in partnership with appropriate marketing leads)
• Craft the WDG social strategy and plan to grow audience reach and increase community engagement to deliver meaningful contributions to the business
• Partner with Consumer Insights to conduct games-specific research and studies to help inform business strategies and guide fundamental product and marketing decisions related to the brand
• Help drive the global go-to-market process in partnership with senior marketing leadership
• Lead the analysis and implementation of best practices portfolio-wide for optimized efficiency / productivity / results (in partnership with marketing leads) to build a marketing COE (Center of Excellence)
• Identify, define, and improve areas of marketing operations in partnership with Licensees, Production, Finance, Synergy, Franchise, and International Teams to facilitate growth at scale
• Liaise between the global marketing team and regional marketing teams to collaborate on key learnings / best practices to deliver cohesive and profitable campaigns
• Help anchor the teams DEI (Diversity, Equity and Inclusion) strategies, practices, and processes
• Support senior marketing leadership in driving strategic marketing initiatives as needed

You Have :

• 10+ years of experience in Marketing, combined with 2+ years of working in Online / Media Entertainment (preferably within the interactive entertainment and / or consumer electronics industries and on a variety of business models)
• Demonstrated success in developing and executing against go-to-market plans with deep knowledge of brand management, product marketing, digital marketing, user acquisition, social / community, and agency management
• Approachable and interpersonal skills a true diplomat and team player
• Ability to easily synthesize and distill information to a variety of audiences
• Experience in translating qualitative / quantitative data into insights that tell a story
• High-level of corporate professionalism and organizational savvy
• Outstanding organization and project management skills
• Excellent written, verbal, and presentation skills
• Passion for games

Additional Information

This position is located in Glendale, CA.

Benefits and Perks : Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide.

Learn more about our benefits and perks at https : / / jobs.disneycareers.com / benefits .

The hiring range for this position in location is $ 145,000 to $199,430 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors.

A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

Job ID : 10054700

Location : Glendale,California

Job Posting Company : Consumer Products Games & Publishing

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.

If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.

Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence.

We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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